Why You Must Supplement with Clean Ingredient Nutrition in Today’s Modern World

Written by

Chef Gregg Fortunato – Co-Founder & CEO

Chef-inspired + Science-backed 

I’ve spent over 25 years in professional kitchens—understanding ingredients, mastering flavor, and studying how food impacts the body. What started as a culinary passion evolved into a mission: to help people nourish themselves properly in a world that makes it incredibly difficult to do so.

 

These days, even the most health-conscious people are nutrient-deprived—not from lack of effort, but because the system is working against them. Food isn’t what it used to be. And the supplement industry? It's full of false promises, synthetic shortcuts, and hidden ingredients that don’t belong in your body.

 

That’s why my brother—a doctor of integrative medicine—and I created ELYXAR: to restore what modern living strips away. With proper nutrition from whole foods, paired with bioavailable vitamins and minerals your body can actually use. No junk. No fillers. Just clean, functional fuel.


It’s how we live our lives—and it’s why we built our brand on a simple but powerful belief: Chef-Inspired + Science-Backed.

 

 

The Food on Your Plate Isn’t Enough Anymore

As a chef, I care deeply about ingredients. I’ve spent decades sourcing the best of the best—and I’ve watched those ingredients decline. Our produce is picked too early, our soil is stripped of nutrients, and our food is processed for shelf life, not nourishment.

 

Even if you eat clean, local, organic—you’re still missing core vitamins and minerals your body needs to function properly.

 

Even with fortified foods and increased health awareness, a massive portion of the U.S. population still falls short of daily micronutrient needs. Just look at the data:

  • 95.4% of adults don't get enough Vitamin D
  • 93.9% fall short on Vitamin E
  • 71% don’t meet needs for Vitamin K
  • 60.9% are deficient in magnesium
  • Over 50% miss the mark on Vitamin A and calcium

These deficiencies are linked to fatigue, brain fog, poor immune response, and metabolic issues. And they’re not caused by poor choices—they’re caused by a modern food system that no longer delivers what our bodies need.

 

You might feel tired, foggy, or inflamed and not understand why. But here’s the truth: modern food doesn’t deliver enough of the essential nutrition we used to get from diet alone.

 

This isn’t fear—it’s fact. That’s why smart, daily supplementation with real, recognizable ingredients is no longer optional. It’s essential.

 

Source: National Health and Nutrition Examination Survey (NHANES) 2003–2006
Table from: "Usual Micronutrient Intake from Food Sources and Prevalence of Micronutrient Inadequacies Among U.S. Adults (ages ≥19 Years)"
Reference: Bailey, R. L., et al. (2010). Journal of Nutrition, Volume 140, Issue 10, Pages 1864–1872. DOI: 10.3945/jn.110.124826

Supplements Should Support You—Not Sabotage You

So where do we turn? Supplements. They should help. But most don’t.

When I began researching what was in the powders and capsules, I saw everywhere, I was shocked. Even the ones marketed as “clean” or “organic” were packed with:

  • Synthetic isolates your body barely absorbs
  • Gums and anti-caking agents that inflame your gut
  • Artificial sweeteners and stevia that hijack your taste buds
  • And worst of all, “natural flavors”—a legally vague term that hides dozens of chemical compounds behind a feel-good label

Let’s be clear: these ingredients don’t nourish you. They undermine your health and hijack your trust.

 

And if you're someone who's eating well, working out, and investing in your wellness—why sabotage that progress with fake nutrition?

What Clean Supplementation Really Means

When we say clean, we mean it. No marketing fluff. No half-truths. No lab-made substitutes dressed up as health.

Clean means:

  • No artificial or “natural” flavors masking cheap ingredients
  • No stevia, gums, fillers, or binders
  • No fake sweetness, no artificial function—ever

Clean supplementation is real food, paired with real nutrients.


It’s B vitamins from plants. Magnesium from mineral-rich sources. Antioxidants from berries, roots, and greens—not from a chemical lab.

 

Proper nutrition and proper vitamin content—together—is what gives your body what it truly needs.

The Birth of ELYXAR

Our company started like so many others have: we faced these problems ourselves and needed a real solution. We were tired of doing everything right—eating clean, moving our bodies, staying informed—only to still feel like something was missing.

 

So, we imagined a single, natural supplement that could help restore what modern life takes away. Something that would support the kind of life we want to live—active, focused, creative, and deeply fulfilling.

 

When we looked at what was already out there, nothing came close.
Most “all-in-one” supplements were packed with synthetic nutrients, gums, emulsifiers, sweeteners, and chemically engineered “natural flavors.”

We knew we could do better.


So we built something completely new—using only 100% real food ingredients, with zero fillers, no stevia, and no hidden additives. No compromises. Ever.

 

We called it ELYXAR.

It’s the blend we wish we had years ago: every real superfood and natural compound we’d want to consume daily—delivered in one simple, powerful glass. I couldn’t find a product I could trust. One that lived up to my standards as a chef—and my brother’s standards as a doctor. So, we created it.

ELYXAR is a complete daily superfood blend made from over 60 real, whole-food ingredients:

  • Antioxidant-rich berries & nutrient-dense sea greens
  • Functional mushrooms for immunity, brain support & resilience
  • Adaptogens to manage stress & improve stamina
  • Electrolytes for hydration and cellular function
  • Prebiotics, probiotics & enzymes to support digestion and gut health
  • Proper vitamins & trace minerals—sourced from nature, not synthetics

All in concentrated, freeze-dried powder form for maximum bioavailability and ease of use—sourced responsibly and crafted without compromise.

 

We left out everything that doesn’t belong.
No stevia. No fillers. No “natural flavors.” No Artificial Anything. 

 

Just chef-inspired, science-backed nutrition your body can actually use.

Title

Is this a replacement for real food? 

Absolutely not. 

 

ELYXAR isn’t here to replace whole foods. And any product that says it does? You should run from it. 

 

This is what we call Foundational Nutrition—a reliable, daily baseline that helps you fill in nutritional gaps and support your body with clean, consistent nourishment. It’s how we unlock your body's full potential for performance, balance, and energy every single day. 

Why This Matters Now More Than Ever

Let’s be honest: modern life is relentless. It demands more energy, more focus, more resilience than ever before. But the food system isn’t keeping up—and neither is the supplement industry.

 

If you want to feel your best, perform your best, and stay well for the long haul, you need more than good intentions—you need the right foundation.

 

That’s what ELYXAR is.
A daily ritual to restore what the modern world strips away.
Made by two brothers—one who knows food, one who knows science—both committed to the same truth:

Real still matters. And your body still deserves better.


Chef Gregg Fortunato
Co-Founder & CEO, Apotheka Superfoods
Chef-Inspired + Science-Backed

See all our stories

Stay energized, focused, and in the know.

Get wellness tips, clean nutrition insights, and exclusive offers—straight to your inbox.

Thanks for contacting us. We'll get back to you as soon as possible.

Our Stories

Unlock the Secrets of Superfoods

September 30,2024

Trending Articles

The Science Behind Superfoods: Benefits and Myths Debunked

September 23,2024

Title

Unlock Your Vitality with Apotheka Superfoods

September 16,2024

Title

Unlock the Power of Elyxar: Superfood Synergy That Works

June 2,2024

Trending Topics

Elyxar • Gut Health • Focus • Energy • Morning Rituals • Adaptogens • Clean Label • Whole Foods • Mood Boost • 

No Fillers

Get 10% off your first order + exclusive access to offers, events and more. 

Thanks for signing up.

*Statements made on this website have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.